OVERVIEW

CASH MONEY RECORDS

THERE’S A PIVOTAL MOMENT IN EVERY MAJOR MOGUL’S CAREER WHEN HE CAN LOOK BACK AT HIS MYRIAD OF ACCOMPLISHMENTS AND POINT TO THE MOST IMPACTFUL PIECE OF ADVICE HE EVER RECEIVED. FOR BROTHERS’ RONALD “SLIM” WILLIAMS & BRYAN “BIRDMAN” WILLIAMS, FOUNDERS OF THE POWERHOUSE LABEL CASH MONEY RECORDS, THE WISEST WORDS CAME FROM THEIR FATHER.

“HE ALWAYS TOLD US TO BE ABOUT YOUR OWN BUSINESS,” RONALD EXPLAINS. “AND BE YOUR OWN BOSS, SO YOU CAN USE YOUR SKILLS AND BE CREATIVE.”

TAKING THAT WISDOM TO HEART, THE BROTHERS TRANSFORMED A SMALL, INDEPENDENT RECORD COMPANY THAT STARTED OUT SELLING NEW ORLEANS BOUNCE MUSIC FROM THEIR CAR TRUNKS AND AT LOCAL MOM-AND-POP STORES INTO WHAT IS NOW CONSIDERED ONE OF MUSIC’S BIGGEST SUCCESS STORIES AND “THE MOST SUCCESSFUL INDEPENDENT LABEL IN HISTORY.” FOR THE LAST TWO DECADES, CASH MONEY RECORDS HAS MORE THAN LIVED UP TO ITS NAME. SINCE ITS FORMATION IN 1991, THE LABEL HAS SOLD OVER 2 BILLION UNITS WORLDWIDE AND PROVIDED A LAUNCHPAD FOR SOME OF THE GLOBE’S BIGGEST SUPERSTARS, INCLUDING MULTI- PLATINUM, GRAMMY AWARD-WINNER LIL WAYNE, MULTI-PLATINUM RAP DIVA AND BONA FIDE SUPERSTAR NICKI MINAJ, GRAMMY AWARD-WINNING HIP-HOP TRAILBLAZER DRAKE, WHO WOULD INDISPUTABLY BECOME THE BIGGEST ARTIST IN THE WORLD AS OF 2019. THERE HAVE BEEN MANY OTHER ARTISTS, INCLUDING RAPPER JUVENILE, WHO’VE BENEFITTED FROM THE CASH MONEY MIDAS TOUCH. THE LABEL IS ALSO KNOWN FOR AUGMENTING THE LEGACIES OF AUSTIN MAHONE, JAY SEAN, DJ KHALED AND MORE.

CASH MONEY CONTENT SAW THE BROTHERS’ PARTNER WITH THE ATRIA BOOKS AN IMPRINT OF SIMON & SCHUSTER. TOGETHER, THEY RELEASED A SERIES OF NOVELS AND NON-FICTION TITLES INCLUDING RAW LAW: AN URBAN GUIDE TO CRIMINAL JUSTICE, WAHIDA CLARK’S JUSTIFY MY THUG, A PAPERBACK ORIGINAL NOVEL AND THE MEMOIR PIMP BY THE LATE ICEBERG SLIM. IN ADDITION, OTHER PROJECTS INCLUDING THE ACCLAIMED PAPARAZZI PRINCESSES, THE LITERARY DEBUT OF BRIA WILLIAMS AND REGINAE CARTER, DAUGHTERS OF BIRDMAN AND LIL WAYNE, RESPECTIVELY, EVELYN LOZADA OF BASKETBALL WIVES, AND THE REJECTED STONE FROM REV. AL SHARPTON.

THE COMPANY HAS ALSO ESTABLISHED CASH MONEY MERCHANDISING, A BURGEONING SUBSIDIARY VENTURE IN WHICH T-SHIRTS, HATS, MEMORABILIA, AND WRIST-BANDS OF THEIR ARTISTS ARE SOLD ONLINE, AT RETAIL LOCATIONS, AND VARIOUS VENUES ON THEIR ARTISTS’ TOUR DATES.