Cash Money Records welcomes Executive Decisions’ Atlanta based rapper G Baby to its iconic roster. To celebrate, the artist shares his debut single “Hood Babies” today. Get it HERE via Cash Money Records.
Sparse production and sharp keys underscore his intense storytelling in the verses. The track soon flips from fluid rapping into stunning singing on the hook. Merging gritty lyricism and a knack for melody, G Baby makes a hard and heartfelt dedication to all on “Hood Babies.”
G Baby has got something to say.
In his music, G Baby serves up a statement of truth while he raps about the life of an underdog; the trials & tribulations with clarity, charisma, and confidence.
Born and raised in King County, Georgia, hip-hop only played a minor role in G Baby’s growing up. Despite listening to Young Jeezy, The Notorious B.I.G., and Tupac, he primarily focused most of his attention on baseball. It was his younger brother Ricky who constantly tried to encourage him to rap. Sometimes, he’d humor Ricky with a freestyle at home, but it never went beyond that. Everything changed in 2019, when Ricky passed away; his passing sent G Baby’s world into a tailspin.
G Baby introduced himself on the independent single “What You Gone Do.” As he fueled a local buzz, multi-platinum rapper Derez De’Shon took a liking to G Baby’s music and shared it with his manager June Jonez. They passed it on to Cash Money Records co-founder and Grammy Award-nominated rap icon Bryan ‘Birdman’ Williams, who invited G Baby to Miami and signed him in 2020.
“There’s a lot of pain and truth in G Baby’s music, says Birdman. You can tell how honest it is and that honesty is what inpressed me. I know he’s going to be a voice for this generation, and we’re going to give him the platform to do so.”
Right Now, G Baby is hard at work on his debut album on Cash Money Records.