There’s an old saying—Rome wasn’t built in a day.
By the same token, DJ Khaled’s empire wasn’t constructed overnight either. Its foundation lies embedded in his tireless work ethic, perceptive vision, spirited hustle, and ability to adapt. Since first entering a radio booth in 1998, he went from a mainstay on Florida airwaves to a Grammy Award-Nominated multi-platinum artist, producer, and mogul. It’s been a wild ride to the top punctuated by moments of struggle and moments of triumph. It’s taken time and patience, but it’s proven his power all the same.
Now, Khaled’s kingdom extends across all of hip-hop. Entering into an innovative label deal with Cash Money Records in 2012, the C.E.O. of We The Best Music Group encompasses a record label, a management company, a publishing company, a production company, and his own full-fledged studio. Basically, it embodies every facet of the music industry powerhouse and so much more.
To date, Khaled has sold over 14 million singles and garnered 2008 BET Award for Best Collaboration as well as 2008 MVP of the Year and 2010 DJ of the Year at the BET Hip-Hop Awards. His first Grammy Award nomination arrived for the platinum-selling “I’m On One” featuring Drake, Rick, Ross, and Lil Wayne, which also topped the Billboard Hot 100. All the while, he’s maintained his profile on-air and even served as the President of Def Jam South.
Meanwhile, the We The Best Music Group roster boasts talent such as Mavado, Vado, Prospect and Ace Hood—whose platinum-selling “Bugatti” featuring Rick Ross and Future has become one of 2013’s breakout hits. As an artist himself, his sixth studio album Kiss the Ring saw him enjoy his highest debut, reaching number four on the Billboard Top 200.
Throughout it all, his experiences remain unbelievable. With victory comes even more responsibility, attention, and pressure. That’s why he’s dubbed his seventh full-length offering and third for We The Best Music/Cash Money Records, Suffering From Success. At the same time, he’s got the strength to carry hip-hop into its next golden age.
That age began with the record’s first single “No New Friends” featuring Drake, Lil Wayne, and Rick Ross. Over an airy piano melody, thumping beat, and production from Boi-1da, Vinylz, and Noah “40” Shebib, these three rap icons simply scorch before leading right into the ubiquitous refrain. Instantly, the track resonated with fans everywhere, accruing over 7 million YouTube/VEVO views. Its already surpassed gold status and it hit #37 on the Billboard Hot 100, making for Khaled’s sixth Top 40 single. Everyone has been singing, “No New Friends.”
On the other end of the spectrum is the sexy “I Wanna Be With You” featuring Nicki Minaj, Future, and Rick Ross. Co-produced personally by Khaled and Lee On the Beats, it’s a sultry and seductive jam that gyrates through a slick beat before converging on an unforgettable hook.
Across the entire track-listing for Suffering From Success, Khaled delivers one banger after another. Lil Wayne sets fire to the guttural “No Motive,” while Puffy joins an all-star cast of Rick Ross, Meek Mill, T.I., and Swizz Beatz for the epic “I Feel Like Pac / I Feel Like Biggie.” “I’m Still” could be a spiritual successor to “Take it to the Head” as it’s led by a massive Chris Brown hook and supported by fiery verses from Wale, Wiz Khalifa, and Ace Hood. Then, J. Cole and Bas heat up “Hell’s Kitchen,” while “Never Surrender” feels downright inspirational as it pairs soul superstars John Legend and Anthony Hamilton with Scarface, Jadakiss, Meek Mill, and Akon. All in all, it’s another formidable effort, only firming his stronghold on the game once more.
This empire will never fall. It’s here FOREVER!